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Research papers

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023
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Citation

Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/flavour-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


Research papers

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023
Authors: Lisa Speck, Steve Silvers
September 27, 2023
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Citation

Speck and Silvers (2023a, September 27). Breaking the Fourth Wall: Future Formats for Effective Advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/breaking-the-fourth-wall-future-formats-for-effective-advertising


Research papers

The Reality of Seniors in the "Rapidly Aging" Country of Japan

When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society. 

Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
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Citation

Tanaka and Koyasu (2023a, February 28). The Reality of Seniors in the "Rapidly Aging" Country of Japan. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-reality-of-seniors-in-the-rapidly-aging-country-of-japan


Videos
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Citation

Cleary and Colwell (2022a, September 23). Irish Marketing Society Grand Prix Winner. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/irish-marketing-society-grand-prix-winner-building-a-brighter-future-for-irish-apples-12160


Videos

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Thinking Outside the Blocks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/thinking-outside-the-blocks-11941


Research papers

Human-centric Innovation...On the Edge

To develop "experiential snacking" solutions, Mars Wrigley looked for inspiration at the edge, by teaming upwith leading-edge change-makers, looking for emergent semiotic codes that take us to the edge and gettinginspired by an edgy crowd of global...

Catalogue: Congress 2022: 75th Anniversary
Authors: Nicole Umana, Thomas Troch
Companies: InSites Consulting, Mars Wrigley
September 23, 2022
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Citation

Umana and Troch (2022a, September 23). Human-centric Innovation...On the Edge. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-centric-innovation-on-the-edge


Webinars

The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021
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Citation

Macaraeg-Denque and Kerr (2021a, November 19). The digital engagement: changing channel mix or return to pre-pandemic normal?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-digital-engagement-changing-channel-mix-or-return-to-pre-pandemic-normal-


Research papers

Insights 24/7

How can we know in real-time what consumers want?It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Catalogue: Latin America 2020 - Insights Festival
Authors: Damián Suárez, Sebastián Silva
Companies: Givaudan, Mega Research
October 19, 2020
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Citation

Suárez and Silva (2020a, October 19). Insights 24/7. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/insights-24-7


Research papers

Trends change, motivations do not

How to build age-less marketing campaigns that are relevant to the consumers? Revealing the impact of 'motivations' on sales in the brand echoverse using linguistic inquiry and machine learning.

Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
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Citation

Akpinar, Ceran, Sermen and Yontar (2019a, November 10). Trends change, motivations do not. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/trends-change-motivations-do-not